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Startup Institute - CLOSED

Boston

About Startup Institute

Location: Boston

Please note: This school is closed and is no longer accepting students. The SwitchUp team no longer monitors this page for updates, but historical information is available for reference.

Courses at Startup Institute help students build the technical skills and network that will launch them into the growing tech community.

Startup's 12-week part-time "nights & weekends" courses feature a number of career-changing benefits including access... Read More

Courses

Coding with Ruby on Rails (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The web development track will give you advanced knowledge of Rails, training on how innovative companies are using it, time to hack, and mentorship from experienced developers.

The US Bureau of Labor Statistics says web development job opportunities will grow 27% by 2024. For the tech industry, startups, and established companies that want to innovate, a skilled developer is vital.

Our web development track focuses on Ruby on Rails. RoR enables developers to get products to market quickly compared to other languages. For companies, this means they can have an edge; for our students, this means that their skills are in-demand and highly employable. Using Rails as a vehicle, the web development coursework encourages logic and problem-solving skills that will enable you to overcome challenges no matter what language you’re working with.

The program begins with the fundamentals of model-view-controller architecture. Lesson delivery includes a series of Rails labs and opportunities to work on real project deliverables both individually and collaboratively. Weekly workshops will give you exposure to topics such as test-driven development, git, AJAX, and API’s. Throughout your eight weeks, you’ll engineer deliverables that prove your abilities as an effective developer and teammate.

Key Skills and Capabilities:

Setting up a dev environment: brew, Xcode, RVM, git
MVC basics: intro to model-view-controller architecture
Building and testing a Rails application
Source control management and cloud-based deployment
Employing collaborative approaches to overcome coding challenges

Subjects:
Git, jQuery, AJAX, MVC, Ruby on Rails, JavaScript, Spring MVC

Digital Marketing (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.

Key Skills and Capabilities

Email marketing and landing page optimization
Best practices for inbound and outbound marketing plans
Working with analytics platforms and SQL
Placing, testing, and optimizing paid advertising
Improving website visibility through content development and targeted keyword usage

Subjects:
SEO, SQL, Digital Marketing, Wordpress

Introduction to Coding (Ruby on Rails)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language used by developers to build websites, games, and applications.

Learn how to solve real-world problems with code and what it takes to create interactive web applications. You’ll complete the class with a solid understanding of the language and a series of web applications to add to your portfolio.

You’ll also be introduced to industry tools such as Github, Unix, and Sublime. This class is great for coding novices who want to learn the fundamentals of web development.

Subjects:
Git, Ruby on Rails

Introduction to Digital Marketing

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.

Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.

This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.

Subjects:
HTML, SEO, SQL, Digital Marketing

Introduction to JavaScript

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language that allows users to interact directly with a website or application.

Gain a solid understanding of programming techniques, JavaScript fundamentals, and how to use JavaScript and jQuery to make interactive websites. You’ll complete the course with a team project to add to your portfolio.

This class is perfect for people who have dabbled in HTML and CSS, back-end developers who want to learn front-end skills, entrepreneurs who want to manage a development process, and the curious looking to learn how to code for the first time.

Subjects:
JavaScript

Introduction to Web Design (UX/UI)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the fundamentals of HTML5, CSS3, and the principles of responsive design.

Gain front-end coding skills and build a web experience for your portfolio that will function seamlessly across devices.

This class is perfect for aspiring UX/UI designers, graphic designers who want to learn to code, back-end developers who want to build a front-end skill set, web designers who are new to responsive design, and entrepreneurs who want to build their own website.

Subjects:
CSS, Illustrator, Mobile, Photoshop, Bootstrap, Responsive Design, Sketch

Sales & Business Development (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The sales and account management track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.

Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Our sales and account management track will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, you will learn that sales is both an art and a science.

The curriculum focuses on developing the essential skills for selling in the innovation sector, and provides tools and processes for managing the sales cycle. Lesson delivery emphasizes a practical and interactive approach, as salespeople from local companies share their expertise and lessons from their own experience. Instructional presentations are supported by hands-on challenges that invite students to engage with the tools, strategies, and problem-solving techniques that make it possible for salespeople to exceed their quotas.

Key Skills and Capabilities:

Customer engagement throughout the sales cycle
Objection handling and closing techniques
Inbound and outbound sales strategies and best practices
Managing long-term client relationships
Defining expectations and relationship building with your sales manager and team

Subjects:
Business, Entrepreneurship, Sales

Web Design + UX/UI (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our web design track will train you in front-end development and interface design with an emphasis on user-centered principles. You’ll juggle code and design as you learn how the most innovative companies create great digital products.

As a web designer you will be tasked with taking a product and turning it into an experience. You’ll need to balance dynamic visuals and interactivity with optimal performance.

Built on the product development life cycle, the curriculum simulates real-life challenges to prepare you to successfully take a project from concept to launch. Lesson delivery focuses on teaching relevant industry languages such as HTML, CSS, JavaScript, and jQuery. You’ll also get hands-on experience with local designers to learn about wireframing, low-fidelity mockups, and rapid prototyping to help you work quickly and take your designs to the next level.

KEY SKILLS AND CAPABILITIES

HTML, CSS, CSS3, JavaScript, and jQuery
Best practices and techniques for responsive design
Conducting user research and testing
Wireframing, low-fidelity mockups, and rapid prototyping
Effective portfolio presentation
Requirement: Students must bring a computer with a Unix environment (i.e. Mac OSX or Linux).

Subjects:
Design Principles, Responsive Design, JavaScript, UX

Startup Institute Reviews

Average Ratings (All Programs)

Startup Institute logo

4.7/5 (139 reviews)

Anonymous
Graduated: 2015

8/27/2015

Overall

Curriculum

Job Support

"Life-changing! Exactly what I needed!"

I was in at a cross-roads professionally. I was accomplished in my career but I wasn't happy where my role was going with the "big established company" I was working for. I decided working for "the man" and dealing with the big company politics/practices... Read More

But making the change from "big company" to the startup/entrepreneurial world is tough and scary! I didn't know where to start!

Startup Institute was exactly what I needed! I learned the culture and skills needed and requested by startups. They also provided me the support/network I needed to make the introductions the have lead to new opportunities.

I can't tell you how many great people I met! I also visited a lot of great companies to help me decided what type of startup and culture was right for me.

They stress the importance of community! The people in my cohort were incredible! We are still very close and keep in touch. We’re constantly reaching out to each other about new opportunities.

Anonymous
Graduated: 2014

8/27/2015

Overall

Curriculum

Job Support

"Incredible Experience - Push Yourself"

I came to Startup Institute looking to change careers and break into tech. I chose Startup Institute because they offered the complete package, not only teaching you the technical skills, but also the cultural know-how to make you an effective startup... Read More

jeff
Graduated: 2013

8/26/2015

Overall

Curriculum

Job Support

"Startup Institute provided a skill-building, practical experience that has launched my career in startups."

I came from a corporate background working in financial auditing and decided to make a career change into a high risk, fast-paced environment. At a startup, you either build things or you sell them and I had experience in neither. Startup Institute provided... Read More

Patrick Diamitani
Graduated: 2015

8/26/2015

Overall

Curriculum

Job Support

"Amazing and full of promise."

I never thought Startup Institute would give me the feeling of confidence it did. It gave me the ability, network and desire to accomplish my dreams. I have only good things to say.

JFL
Graduated: 2013

8/26/2015

Overall

Curriculum

Job Support

"Meaningful Experience"

Startup Institute changed my life. As a literature major who graduated in 2008, I was supposed to have the traditional advantage that the brand and network of a top-tier national university attached to me -- but despite my efforts to engage the alumni... Read More

But I also knew I wasn't fully living the life I imagined for myself, or one that deserved the potential so many of my mentors and supporters sensed in me. My success in finance became a current whose undertow carried me away from the things I wanted to accomplish, and away from the kind of person I knew I could be.

So, uncreatively, I decided to go back to school and began applying to MBA programs. At the same time, my best friend was attending a JD/MBA program also in Boston, and saw Shaun (one of the founders) speak about SI at an event. I applied to SI, and 5 interviews and 3 months later, I was accepted into the Spring '13 class. With a two-week horizon, I quit my job and moved from NYC to Boston. An SI staff member helped me get housing, and I ultimately was in a comfortable situation to begin the program.

I will never forget my first day. I met some of the most caring, supportive, energetic, inspiring, fearless people I had ever known -- in both the staff and the other members selected to participate in my cohort. Everyone quickly became friends, and we progressed through the program and into the community witnessing our own individual potentials emerge through each other, more and more powerfully from day to day. We graduated, and my cohort still works as a team that now encompasses Boston, NYC, London, and Silicon Valley to light the startup world on fire: my classmates and I are building, leading, and starting companies that have been funded in by top investors, partnering with some of the biggest businesses in the world, and, as of the beginning of this month, becoming exited entrepreneurs ourselves.

However -- what happens after Startup Institute is an incredible + unique value that pales next to the experience of what happens inside. It is one of the single most meaningful life experiences I have ever had. We were challenged to take ownership of our lives, relationships, goals -- and then challenged to challenge each other on each of those points, to work together to create and capture opportunities for both ourselves and each other. I now work at Startup Institute and have the privilege and burden of attempting to create a similar experience for my students, and think every day of the people and moments that made the experience so special, poignant, and life-changing for me -- but my first team will always be my cohort and the beautiful, life-long, impossibly meaningful relationships we forged inside those 8 weeks, which allowed me to build the life my 4 years, $250k, and top-tier national university could not help me build.

Startup Institute is not a bootcamp (it's technically an accelerator). I'm not even sure it's complete fair to call it a school, since it gives you so much more than skills. It is an experience that will fundamentally challenge and change anyone creative, driven, and brave enough to accept it.

JFL
Graduated: 2013

8/26/2015

Overall

Curriculum

Job Support

"Meaningful Experience"

Startup Institute changed my life. As a literature major who graduated in 2008, I was supposed to have the traditional advantage that the brand and network of a top-tier national university attached to me -- but despite my efforts to engage the alumni... Read More

But I also knew I wasn't fully living the life I imagined for myself, or one that deserved the potential so many of my mentors and supporters sensed in me. My success in finance became a current whose undertow carried me away from the things I wanted to accomplish, and away from the kind of person I knew I could be.

So, uncreatively, I decided to go back to school and began applying to MBA programs. At the same time, my best friend was attending a JD/MBA program also in Boston, and saw Shaun (one of the founders) speak about SI at an event. I applied to SI, and 5 interviews and 3 months later, I was accepted into the Spring '13 class. With a two-week horizon, I quit my job and moved from NYC to Boston. An SI staff member helped me get housing, and I ultimately was in a comfortable situation to begin the program.

I will never forget my first day. I met some of the most caring, supportive, energetic, inspiring, fearless people I had ever known -- in both the staff and the other members selected to participate in my cohort. Everyone quickly became friends, and we progressed through the program and into the community witnessing our own individual potentials emerge through each other, more and more powerfully from day to day. We graduated, and my cohort still works as a team that now encompasses Boston, NYC, London, and Silicon Valley to light the startup world on fire: my classmates and I are building, leading, and starting companies that have been funded in by top investors, partnering with some of the biggest businesses in the world, and, as of the beginning of this month, becoming exited entrepreneurs ourselves.

However -- what happens after Startup Institute is an incredible + unique value that pales next to the experience of what happens inside. It is one of the single most meaningful life experiences I have ever had. We were challenged to take ownership of our lives, relationships, goals -- and then challenged to challenge each other on each of those points, to work together to create and capture opportunities for both ourselves and each other. I now work at Startup Institute and have the privilege and burden of attempting to create a similar experience for my students, and think every day of the people and moments that made the experience so special, poignant, and life-changing for me -- but my first team will always be my cohort and the beautiful, life-long, impossibly meaningful relationships we forged inside those 8 weeks, which allowed me to build the life my 4 years, $250k, and top-tier national university could not help me build.

Startup Institute is not a bootcamp (it's technically an accelerator). I'm not even sure it's complete fair to call it a school, since it gives you so much more than skills. It is an experience that will fundamentally challenge and change anyone creative, driven, and brave enough to accept it.

Anonymous
Graduated: 2014

8/25/2015

Overall

Curriculum

Job Support

"Hands down, one of the best experiences of my career!"

I was making a career change and had pretty much no idea what options were available to me - just that I was an effective writer and, therefore, presumably could find something in marketing. Within days of our first session, it was clear I'd found a community... Read More

Anonymous
Graduated: 2014

8/25/2015

Overall

Curriculum

Job Support

"A great way to figure out your dream job and attain it"

Startup Institute was a great way for me to switch from a career in consulting to a career as a programmer. The overwhelming program structure succeeds in pushing you beyond your boundaries, teaching you to prioritize, and producing extremely rapid results... Read More

Emily Griffin
Graduated: 2014

8/24/2015

Overall

Curriculum

Job Support

"The best introduction to the Boston tech startup scene you could ask for"

I went through the Startup Institute program in technical marketing in the summer of 2014. Best decision I ever made.

I enrolled as a career transition out of non-profit arts and into the tech startup industry. The program is best suited to people who... Read More

If you know you want to work in tech and you want to kickstart your professional network and your practical skills, it's a great program. I especially like that it's **way** cheaper and less time consuming than, say, a 2-3 year masters program.

If you're looking to become an expert on a topic or skill set, that's not what you'll get. What you WILL get is a crash-course on everything you should know something about in your given field, plus the tools and resources to learn more on your own. Basically it's an orientation to the workforce of the tech industry so you don't feel like an outsider. You'll know the lingo, you'll know the players, and you'll know exactly what you don't know.

More than that, SI is an incredible bonding experience. You're joining a family. And you'll keep in touch with your classmates, instructors, and mentors long after the program ends. You'll help each other out, learn from one another, work together, and have fun.

The other major benefit of the program is the networking. You're pushed to network as much as possible, and you're given incredible access to high-profile people in your city's startup ecosystem. And having the SI brand on your resume is great for building credibility.

Mike
Graduated: 2014

8/24/2015

Overall

Curriculum

Job Support

"Great way to jump into the startup/tech world"

Like other reviews have said, there is more of a focus on soft skills (emotional intelligence, self-learning, etc...) than hard skills, which I think is a good thing and what I believe makes SI a better choice than a lot of other bootcamps for a career... Read More

So overall, for getting a taste of software development and the startup community, being networked with great peers, mentors and potential employers SI is a great choice. For making a career change I think it's probably the best. If you are looking for a linear, hard skills-focused, step-by-step training on some particular software technology, you may want to look elsewhere.

Related News

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