Digital Marketing Institute

I signed up for the 1-week intensive Digital Marketing course - after sussing out General Assembly by attending some of their free seminars (which were also awesome by the way).
I was blown away by the amount of content covered but also the way it was... Read More presented. Dynamic Duo Catherine and Tom - our teachers for the week - were amazing and the course did not disappoint. Non-stop fun and energy, an incredible amount of content provided, loads of tips and resources and wonderful supportive environment and feedback was what they delivered! i'LL admit It was challenging processing it all and the pace was pretty full on, but Catherine and Tom knew just when to break up the pace with chocolate or a song. Their style is engaging, rich and really focused so I always felt like I was getting even more value for my investment and 'spot on' information about latest trends, resources, and videos I could go back to when I needed a refresher. Loved the course and feel so much more prepared to champion digital marketing and insights and to bring this learning to my team and organisation.

The course covers all of the major digital marketing components, each of which was taught by an expert in the corresponding field. Some instructors were better and more engaging than others but all definitely knew their stuff. The instructors also supported... Read More their lectures with clear, often real-world cases to illustrate their points. Upon completing the program, I did pass the OMCA exam on my first try and thus felt I was well prepared for the test.....But you definitely need to study and take notes to make sure you LEARN the material and not just "listen" to it.

The biggest drawbacks were the quizzes and final simulation test. It seemed like the folks who wrote the tests were not the folks who taught the classes. The quizzes often focused on material that either wasn't covered in the video or arcane trivial facts instead of key concepts. The tests are not aligned with the course objectives or at least the objectives of the OMCA.

The program it's self was underwhelming. I did learn quite a bit about the strategies and terms of digital marketing. With that said there was not much support given to help me create real marketing plans, and I don't feel like I learned the technical... Read More skills to be able to create great campaigns on real platforms. I would say this is a solid class, but there could be more work done to help students utilize the skills in real-life.