EDIT Disruptive Digital Education

Data-driven marketing regards the ability to analyse and interpret the data generated by the users of a certain website/app/product. Understanding this data is crucial to reach better results and for brands to be able to respond to users' needs in a more precise way. Data-driven marketing professionals are responsible to gather massive amounts of information and tell the users' stories.

Design Thinking is not just about processes and frameworks: it is about people; learning how to think, conceptualise and create value. Solving problems is something that comes natural to Men. The focus of design thinking is about learning how to think creatively and be able to find opportunities and act on them.

A Digital Art Director is involved in the creative process from its ideation, to the implementation of the communication and design strategy. He/she is the responsible for identifying the product's value proposition, creating prototypes to test concepts and stay up-to-date with the ever-changing digital industry and its trends.

The Digital Marketing & Strategy program explores the different phases of developing and implementing a marketing cross-platform strategy. From concept and ideation to measuring KPIs; positioning a brand using organic SEO and paid SEM strategies; and creating display, mobile and social media advertising campaigns.

Front-end regards the part of a website or app which the user gets to see and interact with, i.e., it comprehends the information architecture, the user experience and the interface design.

With the increasing development of digital products, including smartphones, tablets, interactive watches and other gadgets, developers face the great challenge of being able to develop multi-platform solutions, centred on addressing the user's needs. Nowadays, Front-end is about more than just HTML coding, and developers need to adapt in order to be able to respond to the new demands.

This course focuses on the user experience and user-centred design. User research, content strategy, interaction paradigms, usability, prototyping, user interface and visual design are some of the subjects mentioned throughout this program. At the end of the course, the students will present a practical project for real brand/product.