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Startup Institute - CLOSED

Boston

About Startup Institute

Location: Boston

Please note: This school is closed and is no longer accepting students. The SwitchUp team no longer monitors this page for updates, but historical information is available for reference.

Courses at Startup Institute help students build the technical skills and network that will launch them into the growing tech community.

Startup's 12-week part-time "nights & weekends" courses feature a number of career-changing benefits including access... Read More

Courses

Coding with Ruby on Rails (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The web development track will give you advanced knowledge of Rails, training on how innovative companies are using it, time to hack, and mentorship from experienced developers.

The US Bureau of Labor Statistics says web development job opportunities will grow 27% by 2024. For the tech industry, startups, and established companies that want to innovate, a skilled developer is vital.

Our web development track focuses on Ruby on Rails. RoR enables developers to get products to market quickly compared to other languages. For companies, this means they can have an edge; for our students, this means that their skills are in-demand and highly employable. Using Rails as a vehicle, the web development coursework encourages logic and problem-solving skills that will enable you to overcome challenges no matter what language you’re working with.

The program begins with the fundamentals of model-view-controller architecture. Lesson delivery includes a series of Rails labs and opportunities to work on real project deliverables both individually and collaboratively. Weekly workshops will give you exposure to topics such as test-driven development, git, AJAX, and API’s. Throughout your eight weeks, you’ll engineer deliverables that prove your abilities as an effective developer and teammate.

Key Skills and Capabilities:

Setting up a dev environment: brew, Xcode, RVM, git
MVC basics: intro to model-view-controller architecture
Building and testing a Rails application
Source control management and cloud-based deployment
Employing collaborative approaches to overcome coding challenges

Subjects:
Git, jQuery, AJAX, MVC, Ruby on Rails, JavaScript, Spring MVC

Digital Marketing (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.

Key Skills and Capabilities

Email marketing and landing page optimization
Best practices for inbound and outbound marketing plans
Working with analytics platforms and SQL
Placing, testing, and optimizing paid advertising
Improving website visibility through content development and targeted keyword usage

Subjects:
SEO, SQL, Digital Marketing, Wordpress

Introduction to Coding (Ruby on Rails)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language used by developers to build websites, games, and applications.

Learn how to solve real-world problems with code and what it takes to create interactive web applications. You’ll complete the class with a solid understanding of the language and a series of web applications to add to your portfolio.

You’ll also be introduced to industry tools such as Github, Unix, and Sublime. This class is great for coding novices who want to learn the fundamentals of web development.

Subjects:
Git, Ruby on Rails

Introduction to Digital Marketing

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.

Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.

This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.

Subjects:
HTML, SEO, SQL, Digital Marketing

Introduction to JavaScript

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language that allows users to interact directly with a website or application.

Gain a solid understanding of programming techniques, JavaScript fundamentals, and how to use JavaScript and jQuery to make interactive websites. You’ll complete the course with a team project to add to your portfolio.

This class is perfect for people who have dabbled in HTML and CSS, back-end developers who want to learn front-end skills, entrepreneurs who want to manage a development process, and the curious looking to learn how to code for the first time.

Subjects:
JavaScript

Introduction to Web Design (UX/UI)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the fundamentals of HTML5, CSS3, and the principles of responsive design.

Gain front-end coding skills and build a web experience for your portfolio that will function seamlessly across devices.

This class is perfect for aspiring UX/UI designers, graphic designers who want to learn to code, back-end developers who want to build a front-end skill set, web designers who are new to responsive design, and entrepreneurs who want to build their own website.

Subjects:
CSS, Illustrator, Mobile, Photoshop, Bootstrap, Responsive Design, Sketch

Sales & Business Development (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The sales and account management track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.

Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Our sales and account management track will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, you will learn that sales is both an art and a science.

The curriculum focuses on developing the essential skills for selling in the innovation sector, and provides tools and processes for managing the sales cycle. Lesson delivery emphasizes a practical and interactive approach, as salespeople from local companies share their expertise and lessons from their own experience. Instructional presentations are supported by hands-on challenges that invite students to engage with the tools, strategies, and problem-solving techniques that make it possible for salespeople to exceed their quotas.

Key Skills and Capabilities:

Customer engagement throughout the sales cycle
Objection handling and closing techniques
Inbound and outbound sales strategies and best practices
Managing long-term client relationships
Defining expectations and relationship building with your sales manager and team

Subjects:
Business, Entrepreneurship, Sales

Web Design + UX/UI (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our web design track will train you in front-end development and interface design with an emphasis on user-centered principles. You’ll juggle code and design as you learn how the most innovative companies create great digital products.

As a web designer you will be tasked with taking a product and turning it into an experience. You’ll need to balance dynamic visuals and interactivity with optimal performance.

Built on the product development life cycle, the curriculum simulates real-life challenges to prepare you to successfully take a project from concept to launch. Lesson delivery focuses on teaching relevant industry languages such as HTML, CSS, JavaScript, and jQuery. You’ll also get hands-on experience with local designers to learn about wireframing, low-fidelity mockups, and rapid prototyping to help you work quickly and take your designs to the next level.

KEY SKILLS AND CAPABILITIES

HTML, CSS, CSS3, JavaScript, and jQuery
Best practices and techniques for responsive design
Conducting user research and testing
Wireframing, low-fidelity mockups, and rapid prototyping
Effective portfolio presentation
Requirement: Students must bring a computer with a Unix environment (i.e. Mac OSX or Linux).

Subjects:
Design Principles, Responsive Design, JavaScript, UX

Startup Institute Reviews

Average Ratings (All Programs)

Startup Institute logo

4.7/5 (139 reviews)

Stephen Wong
Graduated: 2014

9/1/2015

Overall

Curriculum

Job Support

"More like a once in a lifetime experience"

Startup Institute isn't as much of a boot camp as it is an introduction to the tech startup world.

I attended the full-time program in Boston in 2014. I come from a corporate software development background and I wanted to get some sales and customer interaction... Read More

I got a whole slew of useful sales skills by attending, but more than that I learned to work with startup folks very quickly. A lot of getting stuff done at a startup requires an understanding of the pacing, people, and culture. Startup Institute taught me about those in spades.

If you're looking to dive into the tech startup world, then SI is a great choice. If you're just looking to learn Ruby or how to create Facebook ads, look elsewhere.

Anonymous
Graduated: 2015

9/1/2015

Overall

Curriculum

Job Support

"Startup Institute is fast-paced, informative, and effective at providing students with a network and immersing them in the startup scene."

This program put me in front of VCs, founders, startup veterans, and career coaches. It was an excellent way to dive into the entrepreneurial ecosystem in Chicago. The staff are fantastic and the program is packed with activity. I was stretched by taking... Read More

Anonymous
Graduated: 2015

9/1/2015

Overall

Curriculum

Job Support

"Technical Marketing Track: Intense but well worth it!"

Pros: The course gave an excellent overview of all aspects of technical marketing in today's world. It covered enough to give a feel of what each aspect of marketing entails. Each individual should then explore on his/her own an area of interests further... Read More

Cons: Because of the amount of material covered, there was just not enough to cover all the subjects in a thorough manner. You can not really master any particular area without further exploring on your own.

Shoshana
Graduated: 2012

9/1/2015

Overall

Curriculum

Job Support

"SIB is awesome"

SIB is a great program to network, get interviews and create a real bond with working professionals that will benefit you for years to come. I have gotten all my jobs through SIB connections. Best decision I have ever made.

Dean Dieker
Graduated: 2012

9/1/2015

Overall

Curriculum

Job Support

"An outstanding, holistic career changer"

I did Startup Institute Boston in the summer of 2012, and it was exactly what I needed based on my background of having a (non-CS) Engineering Degree and having done some hobby coding with college friends.

I keep in touch with the alumni from my class... Read More

Throughout the program SI brought in an incredible number of amazing speakers from the Startup world, to talk about everything from interviews (technical and otherwise) to how to evaluate equity and salary in an offer letter. That's not to mention all of the track-specific information--I finished the program armed with an effective vocabulary and enough of a lay-of-the-land to chart my own course and steer my own path to success. Along the way I was able to ask for (and get!) coffee / dinner / tea time with CEOs, CTOs, engineers, and more because of the Startup Institute brand...which has only gotten stronger. I made it to the final 'Expo,' a presentation day of sorts where soon-to-be SI alums pitch themselves to a packed room of startup community members, with two job offers and one invitation to start a trial week at a third company--and I was not the only one to receive at least one written offer letter prior to the completion of the program.

I've since gone on to thrive at my current company, earning two promotions in the three short years I've been here. Do I think I could replicate my current success in my field on my own? Probably. Could I have done it in the same amount of time, and come out with such an awesome mentor to boot (as well as the excellent support team of the SI staff and alumni family)? Definitely not!

A bit more about the SI web development track:

The ideal student for the full-time web development program has some experience programming, whether recreationally or professionally. The eight week program is a mix of soft- and hard-topics, and includes a partner project where you will work directly with a hiring partner (startup in Boston) and culminates in an "Expo" event where students pitch themselves and are then set upon by folks from industry to chat about potential future opportunities. Instructors are from industry, and (now!) often include SI alumni (I have been back to teach technical interview sessions three times now), which can be helpful in terms of hearing from them how best to navigate the program. Because there are four tracks (technical marketing, web design, web development, business development and sales), there are opportunities to interact with folks from other disciplines as well as do mini hackathon-style projects. SI Boston is also based out of (and has a good relationship) with TechStars, with whom they share space with near Chinatown in Boston.

Anonymous

9/1/2015

Overall

Curriculum

Job Support

"8-week Network Explosion of Pay-It-Forward"

Pros:
I loved the SI community. The most important asset that gained was not marketing-specific experience, but an enormous, friendly, intelligent and ambitious network. The SI program primarily enabled me to figure out the seemingly intimidating process... Read More

Andrew
Graduated: 2013

9/1/2015

Overall

Curriculum

Job Support

"Startup Institue Boston"

This program is really all about the people you meet both through and because of the program. Fortunately, I was in a great class and was connected with some awesome people. I feel confident giving Startup Institute a strong rating because all of the... Read More

Anonymous
Graduated: 2013

9/1/2015

Overall

Curriculum

Job Support

"Great Network"

I did Startup Institute's web development track. It was a tremendous experience. But, to get the most out of it you definitely have to be self motivated, as it won't give you everything.

The downsides:
- Being two years out now and having worked with people... Read More

And because I prefer to end on a positive note,
The upsides:
- Unlike many other bootcamps, this one has many different areas of study. The network this creates is so much richer because of that. When my company was looking for a designer, I was able to refer a friend from the design track.
- Also, you get to learn a little bit about the other tracks. I now at least understand what content marketing is and why it's important! I doubt I would have learned that at a dev-only bootcamp
- They are tremendous at getting you connected. If there is someone in a startup you'd like to meet, they can probably help find you a connection (I got a connection to a startup in a totally different city they weren't even in yet!)
- The staff that works there is great. They are wonderful, helpful people.
- They were (and I think still are) cheaper than most of the competitors
- Most importantly, it got me where I want to be. I am now making 50% more than before I started the program, and working in a software engineering role. So, it worked.

Summary: Want rock solid, in depth dev skills? You may be better elsewhere. Want an awesome network and a foot in the door anywhere? Startup Institute is perfect.

Anonymous
Graduated: 2013

9/1/2015

Overall

Curriculum

Job Support

"Incredible Experience"

After working for several years in traditional marketing, I decided to it was time for a change. While searching for new opportunities in a different city, I stumbled upon a LinkedIn posting for Startup Institute; immediately after reading a few sentences... Read More

I wasn't sure what to expect, but I knew that my decision to attend SI just felt right. The experience was incredible; I won't bore you with all the details, but I met some truly amazing people, learned a great deal about startup culture, technical marketing, and getting out of my comfort zone.

I'm still learning new skills today; SI provided me with a solid foundation to prepare me as a technical marketer. I've also kept in contact with a number of Alum and believe that the strong network is another reason to attend SI. Now it's your turn to go draw the owl.

P.S. Just in case you're curious. I received and accepted a job offer the day of our Student Expose.

Startup Approved Professional
Graduated: 2014

9/1/2015

Overall

Curriculum

Job Support

"SI - the Graduate Degree in Startup Professionalism"

PROS: Learn by doing: the Intensive curriculum and exhilarating speed of the semester prepares students to take-off for a fast-pace career with a startup and demonstrates why startups outpace the corporate competition! Courses and activities require students... Read More

Related News

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Justin Miller, VP Marketing at Startup Institute - 10/5/2017
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