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Startup Institute - CLOSED

Boston

About Startup Institute

Location: Boston

Please note: This school is closed and is no longer accepting students. The SwitchUp team no longer monitors this page for updates, but historical information is available for reference.

Courses at Startup Institute help students build the technical skills and network that will launch them into the growing tech community.

Startup's 12-week part-time "nights & weekends" courses feature a number of career-changing benefits including access... Read More

Courses

Coding with Ruby on Rails (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The web development track will give you advanced knowledge of Rails, training on how innovative companies are using it, time to hack, and mentorship from experienced developers.

The US Bureau of Labor Statistics says web development job opportunities will grow 27% by 2024. For the tech industry, startups, and established companies that want to innovate, a skilled developer is vital.

Our web development track focuses on Ruby on Rails. RoR enables developers to get products to market quickly compared to other languages. For companies, this means they can have an edge; for our students, this means that their skills are in-demand and highly employable. Using Rails as a vehicle, the web development coursework encourages logic and problem-solving skills that will enable you to overcome challenges no matter what language you’re working with.

The program begins with the fundamentals of model-view-controller architecture. Lesson delivery includes a series of Rails labs and opportunities to work on real project deliverables both individually and collaboratively. Weekly workshops will give you exposure to topics such as test-driven development, git, AJAX, and API’s. Throughout your eight weeks, you’ll engineer deliverables that prove your abilities as an effective developer and teammate.

Key Skills and Capabilities:

Setting up a dev environment: brew, Xcode, RVM, git
MVC basics: intro to model-view-controller architecture
Building and testing a Rails application
Source control management and cloud-based deployment
Employing collaborative approaches to overcome coding challenges

Subjects:
Git, jQuery, AJAX, MVC, Ruby on Rails, JavaScript, Spring MVC

Digital Marketing (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.

Key Skills and Capabilities

Email marketing and landing page optimization
Best practices for inbound and outbound marketing plans
Working with analytics platforms and SQL
Placing, testing, and optimizing paid advertising
Improving website visibility through content development and targeted keyword usage

Subjects:
SEO, SQL, Digital Marketing, Wordpress

Introduction to Coding (Ruby on Rails)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language used by developers to build websites, games, and applications.

Learn how to solve real-world problems with code and what it takes to create interactive web applications. You’ll complete the class with a solid understanding of the language and a series of web applications to add to your portfolio.

You’ll also be introduced to industry tools such as Github, Unix, and Sublime. This class is great for coding novices who want to learn the fundamentals of web development.

Subjects:
Git, Ruby on Rails

Introduction to Digital Marketing

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

Marketing for the digital age is less about billboards and more about keeping your audience engaged between email and Facebook, and everywhere in between. This class will teach you how to create an effective marketing plan and put it into action using key industry tools.

Learn how to drive results using Google Analytics, content strategy, SEO, A/B testing, and email marketing. You’ll complete the class with a marketing campaign and a solid understanding of how to acquire and engage customers.

This class is great for aspiring marketers, marketers who want to learn new digital skills, or founders and small business owners who want to build their own marketing plans.

Subjects:
HTML, SEO, SQL, Digital Marketing

Introduction to JavaScript

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the programming language that allows users to interact directly with a website or application.

Gain a solid understanding of programming techniques, JavaScript fundamentals, and how to use JavaScript and jQuery to make interactive websites. You’ll complete the course with a team project to add to your portfolio.

This class is perfect for people who have dabbled in HTML and CSS, back-end developers who want to learn front-end skills, entrepreneurs who want to manage a development process, and the curious looking to learn how to code for the first time.

Subjects:
JavaScript

Introduction to Web Design (UX/UI)

Cost: $859
Duration: 8 weeks
Locations: Boston
In-person Only
Course Description:

This class will teach you the fundamentals of HTML5, CSS3, and the principles of responsive design.

Gain front-end coding skills and build a web experience for your portfolio that will function seamlessly across devices.

This class is perfect for aspiring UX/UI designers, graphic designers who want to learn to code, back-end developers who want to build a front-end skill set, web designers who are new to responsive design, and entrepreneurs who want to build their own website.

Subjects:
CSS, Illustrator, Mobile, Photoshop, Bootstrap, Responsive Design, Sketch

Sales & Business Development (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

The sales and account management track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.

Selling for high-growth requires resourcefulness. Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Our sales and account management track will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, you will learn that sales is both an art and a science.

The curriculum focuses on developing the essential skills for selling in the innovation sector, and provides tools and processes for managing the sales cycle. Lesson delivery emphasizes a practical and interactive approach, as salespeople from local companies share their expertise and lessons from their own experience. Instructional presentations are supported by hands-on challenges that invite students to engage with the tools, strategies, and problem-solving techniques that make it possible for salespeople to exceed their quotas.

Key Skills and Capabilities:

Customer engagement throughout the sales cycle
Objection handling and closing techniques
Inbound and outbound sales strategies and best practices
Managing long-term client relationships
Defining expectations and relationship building with your sales manager and team

Subjects:
Business, Entrepreneurship, Sales

Web Design + UX/UI (Nights & Weekends)

Cost: $9,500
Duration: 12 weeks
Locations: Boston
In-person Only
Course Description:

Our web design track will train you in front-end development and interface design with an emphasis on user-centered principles. You’ll juggle code and design as you learn how the most innovative companies create great digital products.

As a web designer you will be tasked with taking a product and turning it into an experience. You’ll need to balance dynamic visuals and interactivity with optimal performance.

Built on the product development life cycle, the curriculum simulates real-life challenges to prepare you to successfully take a project from concept to launch. Lesson delivery focuses on teaching relevant industry languages such as HTML, CSS, JavaScript, and jQuery. You’ll also get hands-on experience with local designers to learn about wireframing, low-fidelity mockups, and rapid prototyping to help you work quickly and take your designs to the next level.

KEY SKILLS AND CAPABILITIES

HTML, CSS, CSS3, JavaScript, and jQuery
Best practices and techniques for responsive design
Conducting user research and testing
Wireframing, low-fidelity mockups, and rapid prototyping
Effective portfolio presentation
Requirement: Students must bring a computer with a Unix environment (i.e. Mac OSX or Linux).

Subjects:
Design Principles, Responsive Design, JavaScript, UX

Startup Institute Reviews

Average Ratings (All Programs)

Startup Institute logo

4.7/5 (139 reviews)

Anonymous
Graduated: 2012

8/31/2015

Overall

Curriculum

Job Support

"Everyday I think about what my life would be like without SI... and it's not much to think about"

I came to SI narrow-minded. I had my mind set on a startup company that wasn't quite yet ready to hire me and while they were ramping referred me to SI (then Boston Startup School for us OGs). I had my sights set on a specific job at a specific company... Read More

SI not only changed my career path (I ended up at a completely different company where I have been for the past 2.5 years - on my third promotion there), it changed the path of my life and how I saw myself. I always knew that I was a hard worker and was itching to get in to the "real world" but it wasn't until about 2pm on Day 1 at Startup Institute that I saw that my life would never be the same. SI opened my eyes to a world of possibilities, opportunities, life-long learning, passion-driven career decisions and data-led company decisions. And I thrived. While I like to think I would have been fine had SI not stumbled in to my lap those three years ago, there is a part of me that would never been awoken. This part of my brain that is constantly challenged by my colleagues, constantly supported by my SI friends and constantly reminded how lucky I am that SI was there.

Not only did I learn the jargon required to jump in to a company, and the technical skills it took to really have a head start once I started, I received an immediate education in what it meant to be a startup, to be an impactful worker, to be a part of the vibrant tech community that is Boston and how important it was to become an integral part of the SI alumni network.

If you are thinking about whether you should apply or not, I will say "it's for everyone". And I think that's what makes it so special.

Tarikh
Graduated: 2015

8/31/2015

Overall

Curriculum

Job Support

"You're not prepared for a job, you're ready for a career"

Prior to the Startup Institute, I worked for 6 years in what I thought was my destined biotech career. But I spent so many days devoid of enthusiasm and motivation. I wanted to transition to digital marketing but thought my skillset at the time was an... Read More

Christine Zimmermann
Graduated: 2014

8/31/2015

Overall

Curriculum

Job Support

"I enrolled in SI and never wanted to leave since."

I'm a Startup Institute alumna-turned-staff member, and I have to echo the sentiments of so many other alumni here who've said that SI was a game-changer for me.

I came to SI from a four year career as a high school English teacher. I tried for about a... Read More

The Startup Institute experience was intense, to say the absolute least. You and the members of your cohort have each, if for a short time, sacrificed comfort and stability in search of something that you can be truly passionate about. You burn the candle at both ends to make it to evening networking events, complete lab work, and squeeze in an early-morning coffee chat before making it in time for morning standup. The staff and your classmates challenge you to explore your drivers and priorities, and to confront your own weaknesses in the team setting—offering tough love but also the resources to grow. You are fully submerged in the tech community, every step of the way knowing that the people and companies you engage with could end up being your colleagues and employers. It's exhausting and it's at times overwhelming. But, the people who are accepted into SI are people who want to stretch themselves and push themselves beyond perceived limitations, because they know they'll be better for it on the other side.

I never doubted my decision to join Startup Institute. The technical marketing track offered me a vast survey of the skills and tools that digital marketers use, allowing me to touch on analytics, content strategy, and landing page design so that I was able to find my "niche," so to speak, and dive in deeper from there. But, the Talent Expo—SI's culminating event—was the moment when I knew that I had truly incited the change I'd been working for. Following my pitch, I had countless hiring managers and startup CEOs approaching me to suggest interviews. Having just months before been writing my umpteenth fruitless cover letter, this was unbelievable empowering. When the opportunity to work for Startup Institute arouse, that mission-focused urge told me that I needed to be a part of growing this community, and helping more people to find their passions and make successful career changes.

Startup Institute is a wonderful program, made special by an active and engaged community that believes in paying it forward. Of course, I work here now. But you don't need to take my word for it—you'll find our alumni on LinkedIn, Twitter, Quora, and in the center of tech ecosystems in Chicago, NYC, Boston, and around the globe. Go ahead, ask them what they think.

Tom
Graduated: 2013

8/31/2015

Overall

Curriculum

Job Support

"Startup Institute gave me exactly what I needed to find a job I loved"

The thing Startup Institute excels at the most is immersing you in a city's startup ecosystem. SI provides an extensive network of founders, engineers, designers, marketers, and biz dev folks for you to not only meet but work with. We had what was effectively... Read More

I can't say enough good things about the staff here in Chicago. During the program we had weekly 1-on-1 sessions with our assigned staff member to discuss our technical progress, career goals, job search, and so forth. They did everything they could to point us to resources, introduce us to people/companies that would be of interest, and provide mentorship — and this continued long after graduation.

I came into the Web Design track with some development background, no design training, and very little knowledge of the Chicago tech scene. I ended up getting a job offer from a partner company on the recommendation of one of my classmates. It was a small company that was familiar with SI and understood that mine would be a learning role at first. This was exactly the type of job I needed, and one that would have been next-to-impossible to find without Startup Institute.

Marc
Graduated: 2015

8/31/2015

Overall

Curriculum

Job Support

"Amazing life changing experience"

This course will definitely make a big impression on your life. I found myself completely immersed in an enjoyably intense learning experience that was led by a staff of inspirational human beings that made me really think about the work and behavioral... Read More

Anonymous
Graduated: 2015

8/31/2015

Overall

Curriculum

Job Support

"An Unforgettable Experience"

I learned so much during my time at Startup Institute NYC and met so many incredible people. The NYC Startup Institute team is absolutely incredible and were there to help at every step along the way. Startup Institute is far and away the best value for... Read More

Emily
Graduated: 2014

8/31/2015

Overall

Curriculum

Job Support

"Life changing"

This is an amazing program. I have only good things to say. I was a recent graphic design graduate when I enrolled in the program. Through the StartUp Institute I met amazing people and figured out the start to my career path in UX/UI Design.

Anonymous
Graduated: 2014

8/31/2015

Overall

Curriculum

Job Support

"Great career accelerator"

First, the people who are running this program are incredibly passionate about helping all the students in the cohort succeed and do well. Startup Institute is one of the first to get involved in discovering and preparing talent for the startups back... Read More

Anonymous
Graduated: 2014

8/31/2015

Overall

Curriculum

Job Support

"Absolutely life changing."

After graduating college, I was sure that I'd be able to find a job with 5 full-time internships under my belt. Nine months of looking for jobs later, I decided to apply for Startup Institute: Boston, after hearing rave reviews about the program from... Read More

A few months after I graduated from SIB, I landed a job in San Francisco. After working at this job for 10 months, I decided to apply to a startup for a marketing generalist role - my dream job. It had been a little over a year since I left SIB (and Boston), but I knew that I could call anyone at SIB for anything, so I reached out to Allan for some interview advice. He called me within an hour of my email (not to my surprise) and gave me heartfelt and extremely helpful insight on the process of interviewing at a startup. I'm now working at the startup as a marketing generalist and I couldn't be happier. I owe a lot of my recent success to the skills, connections and friendships I made while I attended Startup Institute. This program is an invaluable experience, and I would recommend it to anyone.

Anonymous
Graduated: 2014

8/31/2015

Overall

Curriculum

Job Support

"Life changing"

Excellent level of immersion during a concise 8 week program! You will learn more in this 8 weeks than any other 8 weeks of your life! The network is caring, extensive, and always growing! This program will shape your life and career for many years to... Read More

Related News

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Justin Miller, VP Marketing at Startup Institute - 10/5/2017
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